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	<title>Andy&#039;s Blog &#187; 网站分析</title>
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	<description>专注于线上旅游市场的搜索引擎营销( SEM for Travel)</description>
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		<title>实现良好转化的六个步骤</title>
		<link>http://www.zouhua.info/post/42.html</link>
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		<pubDate>Wed, 25 Mar 2009 04:04:41 +0000</pubDate>
		<dc:creator>zouhua</dc:creator>
				<category><![CDATA[网站分析]]></category>
		<category><![CDATA[用户体验
网站分析]]></category>

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		<description><![CDATA[今天在Google转换学堂里看到一篇挺不错的文章，索性就转载了一份。原文是英文的，但是Google把它也翻译成中文了。中文：实现良好转换的六个步骤作者：Susan Minniear您是否在计划重新设计网站？您的目标网页转换率是否够高？但愿您的网站涵盖了基本内容，您的目标网页具备搜索功能、联系信息和吸引人的营销广告信息。不过，为提高转换率，还有别的事情可做吗？


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<li><a href='http://www.zouhua.info/post/12.html' rel='bookmark' title='Permanent Link: 网络营销常见术语'>网络营销常见术语</a></li>
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		<title>网络营销常见术语</title>
		<link>http://www.zouhua.info/post/12.html</link>
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		<pubDate>Thu, 05 Feb 2009 15:12:02 +0000</pubDate>
		<dc:creator>zouhua</dc:creator>
				<category><![CDATA[网站分析]]></category>
		<category><![CDATA[网络营销]]></category>

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		<description><![CDATA[<strong>CPC</strong>  (Cost Per Click) 点击成本，指产生一个点击广告主所需支付的费用 <br/><br/><strong>CPM </strong>（Cost Per Thousand Impression)每千人印象成本，指广告主为他的广告显示1000次所需支付的费用。举例说明一下，如果一个Banner（网络广告的一种形式）的单价为￥20/CPM, 即意味着该Banner被曝光1000次需要花费20RMB，2000次则需￥40RMB，以此类推。<br/><br/>


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